February Radio Ratings: WEE…yikes

Disclaimer: Arbitron ratings blocks are 6-10am / 10am-3pm / 3pm – 7pm and 7PM – midnight for Men aged 25-54. The ratings are broken down below by the show appearing in the majority of the hours listed. Total ratings do not include WEEI’s knee-jerk excuse of including Providence numbers or streaming.

February’s ratings are a bloodbath:

AM Drive: Toucher and Rich 12.8 (1st overall), Mut & Callahan 6.9 (4th)

SportzRadio’s Mom Jeans increase their lead. EEI’s Dumb & Dumberer ripoff is down to 4th place from January’s 2nd place finish.

Middays: Zolak & Bertrand 13.1 (1st), Dale & Keefe 6.4 (3rd)

In the JV division of sports radio, 985’s Unlistenable Duo more than doubled up Dull and Teeth. Now that’s Keefer Madness!

PM Drive: Felger & Massarotti 14.4 (1st), Ordway, Merloni, & Fauria 5.8 (t-3)

Trending NOW: Sinking ship dot com’s ratings are down across the board from January, and OMF is no exception. Should Mike Salk be warming up in the bullpen to replace Ordway yet again? I’ll tell you after this.

Evenings: WBZ-FM 7.5 (1st), WEEI-FM 1.9 (17th)

The Blackmailing Pissant took The Rich Teeth Magician Class: He too can make ratings disappear! EEI is down big from last month’s 4.1, 9th place finish.

Weekends, 6AM – Midnight: WBZ-FM 6.0 (6th), WEEI-FM 1.8 (19th)

The WEEI Amalgam of Suck (Weekend Division) gets tripled up by 985? Curiously, it appears listeners don’t want to hear Blackmailing Pissant Reimer, Sexual Harrassment Enthusiast Marc James, and Preeminent Libelist John Tomase on their off days.

In closing, these ratings have not been embellished, because they need no embellishment. They are simply, horrifyingly, the story of Joe Zarbano as a cocky, slow-witted radio man.

The New Balance Studios
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Author: IronheadBJBSJ

4 thoughts on “February Radio Ratings: WEE…yikes

  1. I understand that I’m not going to like every host on any station, but with Reimer on mornings, nights, and weekends, I take this to mean that they’re trying to build the station around him. If anyone understands this, I’ll listen………..

    1. Reimer is on because (1) he is a left wing stooge approved by the Red Sox, Murchison, and the Globe and (2) works every shift for peanuts (too bad the lost ad revenue is 100 times the savings in salary).

      1. Based on the ads I hear WEEI listeners are now limited to balding overweight men with ED who have kars to give away, I’m somehow not confident that Reimer targets that demo, but hey, they’re big time media professionals and I’m not.

        I still try to listen, but the morning show is just so lost, and any other night or weekend I turn on, it’s Reimer or Mark “James.”

        And frankly a lot of the morning shows in Boston have been stagnant for 5,10, or 15 years or more, so it would seem like the door was open to take a shot, and yet we get Mut talking about going to the gym or to a restaurant, and Gerry overreacting and coming back at him like Mut’s talking about a trip to Mars.(You went to Applebee’s? On a TUESDAY NIGHT? WHY? What did you order?) How can this happen in the #10 market?

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