Winter Rating Book: Sports Radio Edition

Disclaimer: Arbitron ratings blocks are 6-10am / 10am-3pm / 3pm – 7pm and 7PM – midnight. The ratings are broken down below by the show appearing in the majority of the hours listed. Total ratings do not include the WEEI knee-jerk excuse of Providence numbers or streaming. Ratings are for men aged 25-54.

Ratings are for the Winter Book, January through March 2019:

OVERALL: WBZ-FM 11.8 (1st overall), WEEI-FM 5.3 (5th)

AM Drive: Toucher & Rich 12.2 (1st), Mut & Callahan 6.9 (4th)

Middays: Zo & Beetle 13.7 (1st), Dale & Keefe 6.1 (3rd)

PM Drive: Felger & Mazz 14.8 (1st), OMF on WEEI 5.7 (4th)

Evenings: Jones/Arcand 8.5 (1st), WEEI’s Amalgam of Suck 2.8 (t-14th)

Weekends: WBZ-FM 6.6 (2nd), WEEI-FM 2.6 (t-14th).

A few thoughts on the Winter Book:

  • 985 finished 1st overall in every rating category except weekends, where they were 2nd. This isn’t a ratings win, it’s EEIvisceration.
  • When you’re getting more than doubled up for an entire book, WEE-yikes.
  • Ratings for every WEEI weekday program declined each month.
  • Mut & Callahan’s drop has to be alarming: from 8.3 for January to just a 5.0 for March, a 40% decrease in listenership
  • OMF getting tripled up is definitely in play for the spring book. For the month of March, F&M trounced Glenny & Co. 14.8 to 4.4. Yes, that’s not a typo. Four… point… four… which is roughly the trio’s combined IQ.

While Chard Finn is blocking anyone who notes that he’s quickly becoming BJBSJ’s bitch, we’re giving you the info you’re looking for. Again.


Author: IronheadBJBSJ

5 thoughts on “Winter Rating Book: Sports Radio Edition

  1. I’ve never thought that the WEEI morning show has to talk sports 100% of the time. But when I tune in this week, after the Masters, the marathon, 2 teams in the playoffs, the Sox struggling, and the NFL draft coming up, and I hear the same amateurish drivel, where they have to play these “hilarious” drops 3 or 4 times every minute…

    I try, I flip between stations and give them a chance, but it’s not listenable. As for the other shows, I’m clearly outside the demo that thinks Keefe or Fauria are good radio. What focus groups and market research has told them this is the right direction?

  2. I would also like to know how these numbers affect web traffic also. EEI’s main problem is Reimer, Tomase, and Mutnansky. 2 vile assholes and 1 unqualified moron have made thousands of former listeners sick of EEI, I don’t like 98.5 much better but they have fewer Reimers who make me change the station at the sound of their voice.

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