Winter Rating Book: Sports Radio Edition

Disclaimer: Arbitron ratings blocks are 6-10am / 10am-3pm / 3pm – 7pm and 7PM – midnight. The ratings are broken down below by the show appearing in the majority of the hours listed. Total ratings do not include the WEEI knee-jerk excuse of Providence numbers or streaming. Ratings are for men aged 25-54.

Ratings are for the Winter Book, January through March 2019:

OVERALL: WBZ-FM 11.8 (1st overall), WEEI-FM 5.3 (5th)

AM Drive: Toucher & Rich 12.2 (1st), Mut & Callahan 6.9 (4th)

Middays: Zo & Beetle 13.7 (1st), Dale & Keefe 6.1 (3rd)

PM Drive: Felger & Mazz 14.8 (1st), OMF on WEEI 5.7 (4th)

Evenings: Jones/Arcand 8.5 (1st), WEEI’s Amalgam of Suck 2.8 (t-14th)

Weekends: WBZ-FM 6.6 (2nd), WEEI-FM 2.6 (t-14th).

A few thoughts on the Winter Book:

  • 985 finished 1st overall in every rating category except weekends, where they were 2nd. This isn’t a ratings win, it’s EEIvisceration.
  • When you’re getting more than doubled up for an entire book, WEE-yikes.
  • Ratings for every WEEI weekday program declined each month.
  • Mut & Callahan’s drop has to be alarming: from 8.3 for January to just a 5.0 for March, a 40% decrease in listenership
  • OMF getting tripled up is definitely in play for the spring book. For the month of March, F&M trounced Glenny & Co. 14.8 to 4.4. Yes, that’s not a typo. Four… point… four… which is roughly the trio’s combined IQ.

While Chard Finn is blocking anyone who notes that he’s quickly becoming BJBSJ’s bitch, we’re giving you the info you’re looking for. Again.

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February Radio Ratings: WEE…yikes

Disclaimer: Arbitron ratings blocks are 6-10am / 10am-3pm / 3pm – 7pm and 7PM – midnight for Men aged 25-54. The ratings are broken down below by the show appearing in the majority of the hours listed. Total ratings do not include WEEI’s knee-jerk excuse of including Providence numbers or streaming.

February’s ratings are a bloodbath:

AM Drive: Toucher and Rich 12.8 (1st overall), Mut & Callahan 6.9 (4th)

SportzRadio’s Mom Jeans increase their lead. EEI’s Dumb & Dumberer ripoff is down to 4th place from January’s 2nd place finish.

Middays: Zolak & Bertrand 13.1 (1st), Dale & Keefe 6.4 (3rd)

In the JV division of sports radio, 985’s Unlistenable Duo more than doubled up Dull and Teeth. Now that’s Keefer Madness!

PM Drive: Felger & Massarotti 14.4 (1st), Ordway, Merloni, & Fauria 5.8 (t-3)

Trending NOW: Sinking ship dot com’s ratings are down across the board from January, and OMF is no exception. Should Mike Salk be warming up in the bullpen to replace Ordway yet again? I’ll tell you after this.

Evenings: WBZ-FM 7.5 (1st), WEEI-FM 1.9 (17th)

The Blackmailing Pissant took The Rich Teeth Magician Class: He too can make ratings disappear! EEI is down big from last month’s 4.1, 9th place finish.

Weekends, 6AM – Midnight: WBZ-FM 6.0 (6th), WEEI-FM 1.8 (19th)

The WEEI Amalgam of Suck (Weekend Division) gets tripled up by 985? Curiously, it appears listeners don’t want to hear Blackmailing Pissant Reimer, Sexual Harrassment Enthusiast Marc James, and Preeminent Libelist John Tomase on their off days.

In closing, these ratings have not been embellished, because they need no embellishment. They are simply, horrifyingly, the story of Joe Zarbano as a cocky, slow-witted radio man.

The New Balance Studios
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Week 1 February Ratings

Live look at WEEI HQ

Disclaimer: Arbitron ratings blocks are 6-10am / 10am-3pm / 3pm – 7pm and 7PM – midnight. The ratings are broken down below by the show appearing in the majority of the hours listed. Total ratings do not include the WEEI knee-jerk excuse of Providence numbers or streaming.

AM Drive: Touch & Rick 13.2, Mut & Callahan 9.6

Middays: Zo & Beetle 15.1, Dull & Teeth 8.5

PM Drive: Mike & The Lap Dog 13.7, OMFG 7.8

Evenings: Spindly Arms 6.8, WEEI’s Amalgam of Suck 2.4

A few thoughts for Week 1 February:

  • Ordway drawing lower ratings than Rich Teeth makes me giddy.
  • An unreal job by Joe Zarbano to take 2 deck chairs on the HMS WEEI and weaken both spots.
  • Joey Z is the Picasso of Tankapalooza.
  • The Mom Jeans of Sportzradio are officially a wagon, bro. The Wagon Queen Family Truckster, but still a wagon.
  • Zo & Beetle are beating Mike & The Lap Dog. Crossing fingers that declining ratings for Felcher, Mazz, Large Gymnasium and Catlover become a trend. Nana Felcher is approaching Callahan levels of mailing it in.

While Chard Finn sleeps (after giving Uncle Joe Castig the Orchid Day Spa off-menu special), BJBSJ will keep you updated regularly with ratings.

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Take Two: January Radio Ratings

They’re in. Really.

These are the real deal, promise. They’ve been doubly sourced and doubly vetted as true. If they’re not, we’ll refund you the full cost of your invaluable #BJBSJ subscription.


Disclaimer: Arbitron ratings blocks are 6-10am / 10am-3pm / 3pm – 7pm and 7PM – midnight. The ratings are broken down below by the show appearing in the majority of the hours listed. Total ratings do not include the WEEI knee-jerk excuse of Providence numbers or streaming.

Here we go:

AM Drive: Toucher and Rich 12.2 (1st overall), Mut & Callahan 8.3 (2nd):

The Mom Jeans of SportzRadio score a decisive win over Mut & The Mailman.

Middays: Zolak & Bertrand 15.3 (1st), Dale & Keefe 6.9 (3rd)

Not “nice” for Dull and Teeth – the Washington Generals are nervous. A suggestion for Z&B: Wet the beak of ol’ Joey Zarbano to make sure Dull & Teeth stay in your time slot.

PM Drive: Felger & Massarotti 15.1 (1st), Ordway, Merloni, and Fauria 6.8 (3rd)

We had it first: Magician Rich Teeth makes ratings disappear, but the OMFers take a shitty lead-in and perform even more abysmally.

Evenings:  WBZ-FM 9.1 (1st), WEEI-FM 4.1 (t9)

Let’s just say the Bruins and the Celtics win this slot, because no one wins when Spindly-Armed Joansie, Spindly-Brained Arcand, and a Blackmailing Pissant are the choices.

Weekends, 6am – Midnight:

WBZ-FM 7.8 (1st), WEEI-FM 4.1 (10th): CBS’s shitty fill-ins are more popular than Entercom’s shitty fill-ins.



January Overall, Mon-Sun 6am to Midnight:

WBZ-FM 12.6 (1st), WEEI-FM 6.6 (3rd)

It’s a rout for 985, again. Joe Zarbano’s Tankapalooza is plunging to new depths, something only Rachel Phelps could truly appreciate.

COMING TOMORROW: Week 1 February 2019 ratings.

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